E-Commerce 2015 (Subscription)
11th Edition
eISBN-13: 9780133544190
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This is the eBook of the printed book and may not include any media, website access codes, or print supplements that may come packaged with the bound book.
E-Commerce 2015 is intended for use in undergraduate and graduate e-commerce courses in any business discipline. The market-leading text for e-commerceThis comprehensive, market-leading text emphasizes the three major driving forces behind e-commerce—technology change, business development, and social issues—to provide a coherent conceptual framework for understanding the field. Teaching and Learning Experience This program will provide a better teaching and learning experience—for both instructors and students. Comprehensive Coverage Facilitates Understanding of the E-Commerce Field: In-depth coverage of technology change, business development, and social issues gives readers a solid framework for understanding e-commerce. Pedagogical Aids Help Readers See Concepts in Action: Infographics, projects, and real-world case studies help readers see how the topics covered in the book work in practice.
Sold By | Pearson Education |
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ISBNs | 9780133507164, 0133507165, 9780133544190, 0133544192, 9780133544206, 9781292076317, 9780133777642, 9780133507164 |
Language | eng |
Number of Pages | 913 |
Edition | 11th |